Carl Gersh is the managing partner at BeSeen. His job is
likened to that of a ringmaster – managing day to day operations,
directing the talent, and ensuring the lions don’t eat the
clowns.
After years as a marketing executive hearing pitches from
various “Brand Agencies” and “New Media Groups,” Carl founded
BeSeen with the vision of providing clients innovative and
effective marketing services, without all of the jargon and
grossly inflated fees. Today, BeSeen is proud to offer integrated
marketing solutions to clients of all shapes and sizes.
Prior to starting BeSeen, Carl was the Head of Strategy
and Marketing for Datatbites, Inc, the Director of Marketing & Business
Development for Merrimac Interactive Media, an eBusiness
Strategist for Sengen (formerly Bluestone consulting), and
the Director of Vendor Relations for GBC Technologies.
A South Jersey native, Carl remains active in the local
community. He regularly contributes pro bono PR services
to various charities, and he volunteers as a coach in the
Mt. Laurel United girl’s travel soccer club. In 2007, Carl
was named one of the “Forty Under 40” by NJ Biz Magazine.
Carl has a BA in both Philosophy and Economics from Connecticut
College. He is currently completing his MBA at Rutgers University.
Stacy
Stacy Fiske is a professionally trained artist and designer
who has focused her creative energies specifically in graphic
and web design for the last 9 years. She has coupled her
knowledge of fine art techniques with her love of modern
design to create campaigns for a diverse
group of clients. Stacy’s portfolio specializes in branding
and logo development, advertising and marketing campaigns,
package design, and web design with a focus on Search Engine
Optimization (SEO/SEM).
Prior to joining BeSeen, Stacy worked as a senior graphic
designer and interactive designer for DesignDesign,
Inc. Here she acted as lead designer for top client, Calico
Corners, and created all print and web marketing materials
for their 150+ stores across the country. Among a number
of other local and national clients were Land O’Lakes,
Southern Chester County Chamber of Commerce, United Way
of Chester County, PriceWaterhouseCoopers, and USA3000
Airlines.
Stacy joined BeSeen Communications as Art
Director in 2008 and provides leadership on all creative
projects and endeavors to inspire creative collaboration
across the organization.
Born and raised in Southern New Jersey, Stacy is involved
with the local community and recognizes the importance
of giving back to the community whenever possible. Art
being a long-time passion of hers, she provides pro bono
design services to support local artists. She is also on
the Marketing Committee for the Moorestown Business Association
(MBA), and volunteers as an e-mentor for Hopeworks 'N Camden
where she encourages youth to pursue their education in
digital design.
Stacy holds a Bachelor of Fine Art in Graphic Design from
The College of New Jersey.
Rod
An experienced graphic designer with almost 20 years of
experience, Rodrigo Mattos has produced some very memorable
graphics for South Jersey companies. His skill as an illustrator
and education as an architect has imbued him with a wide
range of inspiration from which to develop high-impact creative
for BeSeen clientele.
Rodrigo has worked on a wide range of projects including
the development of logos, print brochures, advertisements,
billboards, direct mail campaigns, packaging, signage, event
booths, and more.
Prior to BeSeen, Rodrigo was a senior graphic designer for
Green Eggz, where he crafted the corporate identities for
the municipalities of Collingswood and Bridgeton, the logo
and brochure for the Camden Waterfront (including the brochure
for Camden Visitor’s Bureau). Rodrigo also worked on packaging
for Campbell’s Chunky Soup and Campbell’s 2000 Annual Report.
A native of Brazil, Rodrigo has a degree Architecture from
the Federal University of Espirito Santo in Vitoria. Rodrigo
also hold a degree in Industrial Design Technology from the
Art Institute of Philadelphia.
Gina
Gina Mariotti is BeSeen Communications Director of Business
Development. Prior to BeSeen Gina has held such titles
as Director of Marketing and Account Manager for previous
companies. When she is not opening the door and bringing
clients into the wonderful world of BeSeen Communications
Gina is a singer songwriter guitarist . She recently got
to incorporate her of love of music and her job here at
BeSeen together at the Cherry Hill Business expo where
BeSeen won most creative booth by bringing the hit game
Rock Band in and letting everyone show off their guitar
and singing hidden talents. It was a huge success! In the
near future Gina hopes to share with the world what a great
experience it is to have BeSeen Communications come on
as an extension of their company and help with all of their
marketing needs.
Chris
In charge of account management for BeSeen Communications,
Chris manages workflow of creative services, oversees vendor
and print production, and runs project management for BeSeen’s
clients.
In addition to his account management responsibilities,
Chris adds additional value to BeSeen’s clients by helping
determine their marketing needs, formulating strategic solutions
to grow their businesses, and implementing these strategies
and tactics. From the initial brainstorming meeting to the
final delivery of the marketing collateral, Chris makes sure
that BeSeen’s efforts and strategies are in line with the
goals of the client.
More than just a liaison between BeSeen’s creative services
team and our clients, Chris is also a skilled associate copywriter,
having drafted copy for several clients’ brochures, newsletters,
websites, email blasts, and blogs. With experience in writing
for both business-to-business and business-to-consumer accounts,
Chris is able to effectively craft content targeted to a
wide variety of audiences.
Chris holds a Bachelors in Marketing with a minor in Management
from Rutgers University. While attending Rutgers, Chris was
accepted into the Honors College and served as President
of a large student organization.
Jeff
Jeff Dinsmore, Partner Emeritus, joined his long time
friend, Carl, to help start BeSeen midway through its first
year. Jeff’s experience in production, client relations,
and his general problem-solving ability has proven invaluable
to BeSeen over the years, and he has become known as the
company’s “jack of all trades.” He continues to work with
BeSeen as a consultant for Arts Marketing clients.
Jeff is currently the Marketing Manager of Opera New Jersey
and a co-founder and Board President of The Crossing, a
professional chamber choir based in Philadelphia dedicated
to performing and commissioning new choral music.
Jeff holds a Bachelor's of Music in Voice Performance
from Westminster Choir College in Princeton, NJ.
Wes
Weston Marter first started as an intern at BeSeen during
his senior year at high school. He is currently a Journalism/Advertising
student at Rowan University, and the Office Manager at
BeSeen. He chose his path in school based on his time at
BeSeen, where he learned how interested he was in what
they did. When he isn’t at work keeping everyone fed, filing
papers and answering phones he spends his free time playing
video games and working with his car.
Adam
Adam Parker graduated from Moorestown High School with honors
and is now a Technology major at Millersville University
and is currently interning at BeSeen as a production assistant
specializing in construction and design. He has been the
team leader on many construction projects including the restoration
of several community buildings, flood relief teams, and low
income building projects in South Carolina. When he is not
in class or at work he enjoys sports, gardening, and writing.
Chloe
Chloe joined the BeSeen team 4 years ago as Chief Bone
Inspector. What she lacks in athletic ability,
she makes up for with a cute fuzzy Poodle face. Chloe
is the youngest of the BeSeen canines and likes to be
treated as a princess. Her father is Carl and has 2 Poodle
siblings, Daphne and Oliver. Chloe is the only sibling
who frequents the office. Chloe's intersts include Milkbones,
chasing small animals, and chewing on socks.
Angel
Angel joined BeSeen in the fall of 2009 after doing some
time in the joint (AKA the pound) and now heads up the
BeSeen Security team. Her best friend
and mom, Stacy, rescued her from the shelter and she now
comes to the office every day. Angel is an only dog and
she likes it that way, sharing the attention of her mother
is not something she enjoys doing. She knows a plethora
of tricks, her most famous being the big "high-five."
Her favorite hobbies at the office include taunting Chloe
with Mr. Frog and having her hair styled
by the interns (the mohawk is her favorite).